In Start With Why, Simon Sinek argues that the most successful leaders and organizations are those who know their “why.” They have a clear understanding of their purpose and what they stand for. This gives them a powerful sense of direction and allows them to inspire others to follow them.
Sinek uses the Golden Circle to illustrate his concept. The Golden Circle is a simple model that consists of three concentric circles:
- The outermost circle represents what the organization does.
- The middle circle represents how the organization does it.
- The innermost circle represents why the organization does what it does.
Sinek argues that the most successful organizations start with why. They communicate their purpose and values to their employees, customers, and partners. This gives them a common bond and a sense of shared mission.
Start With Why is a must-read for anyone who wants to inspire others and achieve their goals. It is a powerful and practical guide that will help you to clarify your purpose, communicate your values, and build a following.