How do I start an online jewelry business? The Internet provides a wealth of information about how to get your own website up and running, but there’s far less information available about how to turn that site into a successful business. For any potential entrepreneur who plans on building their own ecommerce business, there are some steps you need to follow to ensure your web design and ecommerce store will be as successful as possible from the very beginning. These nine essential tips are guaranteed to help you start your jewelry ecommerce business off on the right foot, ensuring maximum growth and sales over time.
1) Pick Your Niche for Online Jewelry Business
The first thing you need to do is pick your niche for your online jewelry business. Are you going to sell costume jewelry or will you be targeting people who wear real gold? Will you be selling oxidized jewelry or traditional khann jewelry. If there are websites that have already chosen what kind of products to sell, that’s good! Just check out how they do things and make sure to do things similarly because no one wants to buy a product from someone who just sells costume jewelry! Do some research on their shopify website, find out how their inventory is displayed and try replicating it. If they’re doing something well or poorly (with regards to presentation) then use that as guidance in your own venture. Once you’ve picked your target market, it’s time to start planning how you’ll promote yourself and keep customers coming back again and again.
2) Focus On Marketing From Day One
Most early-stage jewelry businesses aren’t prepared to fund an ad campaign right off the bat. However, you should start marketing your new business as soon as possible—even if that means sharing special deals and discounts via social media platforms and email newsletters. Create print ads, too; they may be more costly than digital ads in terms of time and money, but if you’re launching an online jewelry business you’ll want to build up brand awareness from day one. Every sale is important during your first few months in business; do whatever it takes to get some exposure for your products or services!
3) Make Your Website Stand Out
One of your main objectives when creating your website is to create an attractive and unique design. In order to accomplish that, think about hiring someone who has experience in web development; that person will help you avoid common mistakes and make it easy for customers to navigate your site. An excellent web developer should be able to convey information clearly and provide visitors with a positive experience no matter what device they’re using (PC, tablet or smartphone). To build brand loyalty and garner an online presence, invest in creating an online shop; customers will appreciate being able to buy directly from you. When selecting payment methods, think about offering PayPal as one of them—it’s easy for customers, fast for businesses and extremely secure.
4) Design Elements That Sell
The most effective e-commerce websites boast attractive, well-organized and concise landing pages with carefully considered design elements. On these pages, customers will be enticed to make purchases because they are presented with relevant information at all times. As such, it is important to ensure that web development services incorporate eye-catching layouts in order to ensure that customers are compelled to take action upon seeing an online ad or being directed to your website. Further into customer journeys, it is also important to offer clear navigation as many customers will abandon shopping carts if given poor shopping experiences. Without further ado, here are nine expert tips that should be taken into account when developing an e-commerce website
5) Choose An Affordable Platform
A Shopify website is easier to set up and maintain than an expensive, custom-built platform. A fully customizable platform may be ideal, but with all of that power comes extra cost—and in some cases, complexity. Keeping your setup simple can make it more affordable to launch and manage your site, making it possible to focus on your marketing and not worry about costs. But if you have a local source that is more affordable than Shopify then you must choose that.
6) Do Not Compromise On Quality
Using jewelry grade gold and silver makes a significant difference in terms of durability and it is important to buy from reputed sellers. You should purchase precious stones, gems and diamonds from respected sources and make sure you’re buying them at wholesale prices as any mark-up in price directly affects your margins. Consider wholesaling your jewelry instead of retailing, since you will have no middleman to worry about. Make your one page website simple but professional looking so that customers are able to find relevant information quickly before deciding whether or not they want to proceed with purchasing items. Regularly check inventory levels on each product category so that stock-outs do not deter customers from completing their order.
7) Get Personalized Brand Packaging Right
Create an online one-page website and use social media, such as Facebook and Twitter, to your advantage. Getting personalized brand packaging right at launch is one of nine tips we have for starting a successful jewellery ecommerce business. Your presence on social media will allow you to post images, discounts and content straight from your computer or phone. You can also chat with customers and gain valuable feedback about your products. This way you can build up loyalty among customers from day one – and these people are likely to be first in line when it comes time to expand your range or offer new goods! As always, when setting up an online store make sure you get personalised brand packaging right from day one.
8) Educate Yourself About Packing, Shipping & Handling
Unless you’re running an online-only shop, packing and shipping is still an important part of your customer service. A lot of Etsy sellers struggle with it at first because they don’t know what to expect or how to do it properly. If you can learn about packing, shipping & handling before you launch your store, you’ll have a much easier time when things get busy.
9) Invest in SEO (Search Engine Optimization)
Buying advertising can be expensive, so to be able to spend less money on marketing and still reach your target market you should invest in SEO. It takes time and effort, but it’s worth it. If you take on SEO yourself then make sure you at least have some experience in web development as well. That way you’ll get a more targeted outcome, instead of just throwing money into something without knowing if it will work or not.
